ADVISORS | REAL ESTATE | ASSET SERVICES

Repositioning | Value Add | Urban Infill Properties
Executive Story
After effectively working together for many years on a variety of real estate projects, Rob Cord and Julie Blank united to become a dynamic sponsor and operator of AREAS Capital. With parallel industry experience for numerous years, Cord and Blank successfully repositioned assets, and created value and wealth for others. Now with AREAS Capital, the platform provides opportunity for wealth creation for AREAS and their investors.
Cord and Blank bring an overlapping depth of real estate experience working with numerous clients and investors in multiple markets, asset types, investment classes, and services. Furthermore, the AREAS Capital team has institutional experience that is malleable in meeting the investment goals for the variety of investors and assets. Cord and Blank's experience provides a track record of success.
ROB CORD
Mr. Cord has 37 years of commercial real estate experience encompassing a wide range of institutional positions.
JULIE BLANK
Ms. Blank has 20+ years of real estate and investment consulting experience.
STEWART KAYE
Mr. Kaye has 5 + years of experience in real estate Capital Markets and Asset Management.
OUR MISSION:
MEET AND SURPASS EXPECTATIONS BY LEVERAGING FOUR DECADES OF EXPERIENCE AND OPERATIONAL INGENUITY RESULTING IN VALUE CREATION.
Investment Opportunity
ASSET TYPE
Office, Multi Family, Industrial.
STRATEGY
Undervalued and Mismanaged Assets, Value Add, Core +, Middle Market, Urban Infill, Adaptive Re-Use.
TARGET MARKETS
Western U.S.
EXECUTION
Capital Improvements, Operational Efficiency, Marketing/Branding, Distinctive Amenities.
A TRACK RECORD OF SUCCESS
Competitive Advantage
INSTITUTIONAL PROCESSES & BOUTIQUE MALLEABILITY
Value creation begins by shaping the investment plan to the uniqueness of the asset.
FUNDAMENTAL RESEARCH
Economic data and key market indicators drive Investment and Operational strategy.
Research & Data supported by UCLA Anderson Economic
Advisors & the Anderson Forecast.
CREATIVE EDGE
Reposition underperforming assets by employing physical, financial, operational strategies to unlock hidden asset value.
Recover the asset: inspect building svstems, maximize efficiencies, renegotiate contracts and liens, reevaluate personnel, and restructure real estate taxes.
DISTINCTIVE AMENITIES
Invest into amenities that improve quality of life.
Build a community that pays more & stays longer, reducing turnover costs and increasing occupancy and income.
Market Indicator Tool
Key Market Indicators for Investment Analysis
1. Demographic Median Income
2. Single-Family Home Price
3. Job Growth
4. Population Growth
5. Submarket Class A rent threshold to Class B rent
6. Market Supply Analysis: New Construction / Future Supply, Existing inventory, Occupancy, Shadow space
7. Market dynamics as it relates to fundamentals
8. In-Place Resident Income Analysis
9. Amenity Market Analysis
Investor & Capital
Relationships
Prudential, AIG, Tokyu, Kairos, Brixton CalSTRS, JLL, Decron, Ellis Partners, Panko, Citi Corp, Warehauser, Kemper Bedford, Sino Investments, Orton Development, Resilient Floor Covering Pension Program, Fortress, PRI, CalPERS, BlackRock, Citivest, iStar, Northwestern Mutual, US Bank, East West Bank, Crow Holdings, Situs, W, Four Corners Properties, Clarion, TA Realty, TIAA Cref, Terreno, Blox, Ridge Capital, Cabot, Foothill Partners, LIFT Partners, Equitrust, Graymark, Meyer Bergman, Orton Development
Reach out to use with any inquiries you might have.
More Resources
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